Vol: 15, Issue: 3 2025

Page: 151-171

The Role of Big Data Analytics Capabilities in Enhancing Strategic Ambidexterity: An Analytical Study of the Opinions of a Sample of Employees in a Number of Travel Companies in Duhok City

Mohammed Abdulqader Mohammed, Rabee Ali Zaker

Received Date: 2025-06-29

Accepted Date: 2025-09-04

Published Date: 2025-09-10

http://doi.org/10.37648/ijtbm.v15i03.011

This paper will attempt to outline the contribution made by the capabilities of the big data analytics, in terms of its component dimensions of technological, human and organizational requirements, to strategic agility. The latter is also operationalized through its two aspects: exploratory agility as well as the exploitative agility. The key research question that underlines the investigation is the following: do the capabilities of big data analytics contribute in a significant way to the strategic agility in the investigated organization?

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