Vol: 14, Issue: 4 2024

Page: 1-10

The Study of Start-up’s Marketing Strategies

Ananya Jain, Harshul Jain

Received Date: 2024-08-09

Accepted Date: 2024-09-20

Published Date: 2024-10-15

http://doi.org/10.37648/ijtbm.v14i04.001

This research paper explores the critical aspects of evaluating startup marketing strategies, focusing on customer acquisition and brand building. Specifically, it compares the effectiveness of customer acquisition and brand building through social media channels versus traditional marketing channels. By employing a comprehensive literature review, empirical data analysis, and case studies, This research aims to provide valuable insights for startups aiming to make informed decisions regarding their growth strategies.