Vol: 15, Issue: 4 2025

Page: 68-84

The Role of Knowledge Management Processes to Enhance Entrepreneurship Strategies: An Empirical Study Asia Cell Telecommunications Company in Nineveh Governorate-Iraq

Rabee Ali Zaker, Mohammed Abdulqader Mohammed, Younis M.Kh. Al-Sabaawe

Received Date: 2025-10-03

Accepted Date: 2025-11-06

Published Date: 2025-11-28

http://doi.org/10.37648/ijtbm.v15i04.005

Today, knowledge is an important valuable asset that is the basis for continuous development and the key to a company's lifelong competitive advantage of firms. In fact, companies should consider Adaptive strategies for knowledge management processes in order to achieve its goals. The purpose of this work is to focus on the enhancement of entrepreneurship strategies (ES) through its relationship with the knowledge management (KM) processes, which includes Knowledge Creation (KC), Knowledge Acquisition (KA), Knowledge Storage (KS), Knowledge Transfer (KT), and Knowledge Application (K App). Asiacell Telecommunications Company in Nineveh Governorate-Iraq has been selected as a field of this study. Descriptive survey adopted using the quantitative research manner. A structural questionnaire has been used as a tool for collecting data randomly from samples. Collected data has been analyzed using SMART PLs software. Findings showed that Knowledge management has positive effect on the entrepreneurship strategies in terms of its processes (Knowledge Creation, Knowledge Acquisition, Knowledge Storage, Knowledge Transfer, and Knowledge Application).

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