Vol: 2, Issue: 4 2012

Page: 64-74

Evolution of Commerce from E-Commerce to M-Commerce

Dr. Arifuzzaman Khan

Received Date: 2012-10-09

Accepted Date: 2012-11-15

Published Date: 2012-12-15

Currently E-Commerce is synonymous with PC and browser based interaction. However, in the near future GPRS-enabled mobile phones will rule the online transactions. Today, online downloads to mobile phones is limited to low value services like music downloads, picture message downloads and ring tone downloads. However, as the mobile users get more familiar with buying online, the purchase of high-involvement products is expected to rise. Certain verticals like Banking and Finance, Travel, Entertainment, and Retail are likely to drive the growth of m-Commerce in the country.

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