International Journal of Transformations in Business Management

(By Aryavart International University, India)

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

+91 9555269393   info@ijtbm.com


Abstract

Vol: 13, Special Issue 2023

Page: -

The Tourism Marketing Mix and its Impact on Improving Tourism and Hotel Service

Dr. Najm Abdul Aali Abbas Abboud Al-Daami, Eng. Taha Mahdi Mahmoud Al-Khalawi, Prof. Zine El Abidine Mousa Jaafar

Received Date:

Accepted Date:

Published Date: 04/06/2023

http://doi.org/10.37648/ijtbm.v13i05.001

The tourism industry plays an important and vital role in the economic activity of many countries, there are the economies of many countries that rely heavily on them as a source of national income, and the best example of this is Spain, Italy, Tunisia and others, as tourism in these countries has contributed to solving many economic and social problems, including providing job opportunities for many of the people of these countries, not to mention raising the cultural level and the accumulation of knowledge for those peoples, as well as achieving a balance in the tourism balance. Do not miss UK perfect fake watches on the reliable website!
Official AAA replica watches UK are selling at a low price. You can find quality fake watches here.

Back Download PDF

References

  • Abu Fara, Yousef Ahmed: "Marketing Auditing", Hebron University, Amman, 2001.
  • Al-Bakri, Thamer Yasser: "Marketing Management", National Library, University House for Printing, Publishing and Translation, Mosul, 2002.
  • Abu Rahma et al.: "Marketing of Tourism Services", Amman, Jordan, 2001.
  • Al-Musaed, Zaki Khalil: "Marketing in the Comprehensive Concept", Increased and Revised Edition, Amman, Jordan, 1999.
  • Sisi, Maher Abdel Khaleq: "Principles of Tourism", Menoufia, Modern Loyalty Press, 2001.
  • Al-Khudairi, Mohsen Ahmed: "Tourism Marketing - An Integrated Economic Introduction", Madbouly Library, Egypt, 1989.
  • Samara, Ahmed Rashid: "Comprehensive Marketing", Amman, Jordan, 2001.
  • Al-Sumaidaie, Mahmoud Jassim Ahmed: "Marketing Strategies - A Quantitative and Analytical Approach", Dar Al-Hamid for Publishing and Distribution, Amman, Jordan, 1999.
  • Al-Taie, Hamid Abdul Nabi: "Tourism and Hotel Marketing", Al-Mustansiriya University, College of Administration and Economics, 1991.
  • Al-Alaq, Bashir Abbas and Al-Tai, Hamid Abdul Nabi: "Service Marketing - A Strategic, Functional, and Applied Approach ", Amman, Jordan, 1999.
  • Al-Alaq, Bashir Abbas, and Abdali, Qahtan: "Marketing Strategies", Dar Zahran for Publishing and Distribution, Amman, Jordan, 1999.
  • Abdul Muttalib Mahmoud Al-Khawam, A Study in Tourism Investment and its Economic Dimensions with Special Reference to Iraq, Master's Thesis, University of Baghdad, Baghdad, 1996.
  • Muthanna Taha Al-Houri, Ismail Muhammad Ali Al-Dabbagh, Travel and Tourism Economics, Amman Al-Warraq Foundation, 2001, p 193
  • Kotler et al.: "Marketing, Modern Methods", Part 3, translated by Mazen Nafaa, Dar Aladdin for Publishing, Distribution and Translation, Damascus, Syria, 2002.

IJTBM
Typically replies within an hour

IJTBM
Hi there 👋

How can I help you?
×
Chat with Us