Vol: 1, Issue: 2 2011

Page: 13-20

Marketing Management: Analysis, Planning, Implementation and Control

Pooja

Received Date: 2011-02-18

Accepted Date: 2011-03-18

Published Date: 2011-04-17

“Marketing is creation and delivery of standard of living1”. Well said Theodore Levitt. Indeed, the kinds of products which we have today to make our lives better are the creation of marketing. Marketing efforts of different companies have created so much of competition that it has become imperative for marketers to endeavor for a perennial betterment in products which match consumer needs and wants. The customer satisfaction is contingent upon the extent to which products are able to fix consumer needs and wants, and the shorter the products fall of meeting consumer needs and wants, higher the level of dissatisfaction.

References

• Arora, R.C., �Rural Development of Agriculture and Allied Sectors�, New Delhi, S. Chand and Co. Ltd., 1995.
• Beni, G.C., �Marketing Research�, Tata McGraw Hill Publishing Company Ltd., New Delhi, 2000.
• Bennett Peter, D. and Kassorjian Harold H., �Consumer Behaviour�, Prentice Hall, New Delhi, 1996.
• Bhandari, L.P., �Communication for Social Marketing� MacMillan, Delhi, 1978.
• Boyd W. Harper, Westfall Ralph and Sfasch F. Stanley, �Marketing Research�, AITBS Publication, New Delhi, 1996.
• Cooper, R. Donald and Schindler S. Pamela, �Business Research Methods�, Tata McGraw, New Delhi, 1999.
• Cundiff W. Edward, Still R. Richard and Govni A.P. Norman, �Fundamentals of Modern Marketing�, Prentice Hall of India Pvt. Ltd., New Delhi, 1965.
• Davar, Rustom, �Modern Marketing Management�, Progressive Corporation Pvt. Ltd., Bombay, 1979.
• Gandhi, J.C., �Marketing of Managerial Introduction�, Tata McGraw Hill Publishing Co. Ltd., 1985.
• Gopal, Raja, �Rural Marketing Management�, Discovery Publishing House, New Delhi, 1994.
• Gopalaswamy, T.P., �Rural Marketing: Environment, Problems and Strategies�, Wheeler Publishing, New Delhi, 1997.
• Gupta, A.P., �Marketing of Agricultural Produce in India�, Vora and Co., Bombay, 1975.
• Gupta, S.L. and Rampal, M.K., �Cases and Simulations in Marketing Management�,Galgotia Publishing Company, New Delhi, 1999.
• Joshi, Naveen Chandra, �Indian Rural Economy�, Young Asia Publications, New Delhi, 1980.
• Kohls Richards L., �Marketing of Agricultural Products�, MacMillan Company, New York, 1955.
• Kothari, C.R., �Research Methodology�, Wishwa Prakashan, New Delhi, 1985.