International Journal of Transformations in Business Management

International Peer Reviewed (Refereed), Open Access Research Journal

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Abstract

Investors' Perception Towards Mutual Funds in Sangareddy: An Empirical Study

Ravindar Kapuganti

Asst. Professor, Department of Commerce, Tara Government College (A), Sangareddy, Telangana, India

Veerender Madasu

Asst. Professor, Department of Commerce, Tara Government College (A), Sangareddy, Telangana, India

197-205 Vol: 15, Issue: 2, 2025
Receiving Date: 2025-03-19
Acceptance Date: 2025-06-17
Publication Date: 2025-06-28
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http://doi.org/10.37648/ijtbm.v15i02.012

Abstract

This study examines investors� perception towards mutual funds in Sangareddy using primary data collected through a structured questionnaire from 106 respondents selected through convenience sampling. The analysis combines descriptive statistics, percentage analysis, weighted mean scores, standard deviation, chi-square test, Pearson correlation, Kolmogorov�Smirnov test and factor analysis. The respondent profile is predominantly young (79.2% aged 18�25 years) and male (68.9%). Mutual-fund participation stands at 54.7%, while 67.0% of respondents exhibit low risk tolerance. Satisfaction is generally favourable, with 64.2% satisfied or strongly satisfied and a weighted mean satisfaction score of 3.87 on a five-point scale. The study records ?� = 3.21 (p = .072), while r = .64 indicates a moderate positive association between the relevant perception measures and investment behaviour. The Kolmogorov�Smirnov result (p = .087) supports the distributional assumption adopted for the analysis. Factor analysis identifies return, risk and safety as the principal dimensions shaping investor perception. The findings highlight a favourable yet cautious investor orientation and underline the importance of suitability-based investor education, transparent communication and risk profiling.

Keywords: mutual funds; investor perception; financial awareness; risk tolerance; investment decision; Sangareddy; investor satisfaction; factor analysis; financial literacy

References

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