Corporate Social Responsibility: An Impact on Indian Culture

Dr Rahul Goyal

Brijesh Kumar

19-29 Vol: 6, Issue: 2, 2016

Receiving Date: 2016-02-16
Acceptance Date: 2016-03-16
Publication Date: 2016-04-08

Download PDF

Abstract

The main purpose of the study is to get the various relation and activities of Corporate Social Responsibility
carried by different organization. How a company or organization earns the profit with caring the CSR in
India.
Seventy (70) questionnaires were administered. Study reveals that there is a positive relationship between
Corporate Social Responsibility and profitability. From the research it also was cleared that most customers or
shoppers are not aware on Corporate Social Responsibility and even understand the meaning. The reserch
was however, limited to finding out exactly how much in terms of monetary value CSR programmes contribute
to the overall profitability ratios of the companies.

Keywords: Corporate Social Responsibility; CSR initiatives; profitability

References

Bieker, T. / C.-U. Gminder (2001): Towards a Sustainability Balanced Scorecard, paper presented at the OIKOS PhD Summer Academy 2001 “Environmental Management & Policy and Related Aspects of Sustainability”, St. Gallen
Blomback, A. and C. Wigren, 2009. ‟Challenging the importance of size as determinant for CSR activities‟, International Journal Of Management Of Environment Quality, 20(3): 255- 270. Retrieved From Emerald database.
Banerjee, S.B., E.S. Lyer and R.K. Kashyap, 2003. „Corporate Environmentalism: Antecedents and Influence of Industry Type‟, Journal of Marketing, 67:
Bhattacharyya and Rahman, Why large local conglomerates may not work in emerging markets, European Business Review, 15(2), pp.105-115 (2003).
Arora, B. / R. Puranik (2004): A Review of Corporate Social Responsibility in India, in: Development: Journal of the Society for International Development, 47 (3), 93–100
Ahmed, Homayara Latifa, Alam, Md. Jahangir and Jafar, Saeed Alamgir Zaman Sawlat Hilmi (2008), “A Conceptual Review on Corporate Governance and its Effect on Firm‟s Performance: Bangladesh Perspective”, AIUB Bus Econ Working Paper Series, Vol.2008- 10, pp.1-24.
Allouche, J. and Laroche, P.(2005), “A meta-analytical examination of the link between corporate social and financial performance”, French Review of Human Resource Management, Vol.57, pp.18-41.
Ascoly, N. / I. Zeldenrust (2003): Monitoring and verification terminology guide, Amsterdam: Stichting Onderzoek Multinationale Ondernemingen
Chopra, S.L., 2006. „The strategy behind corporate virtue‟, Journal of Indian Management, pp: 92-98.
Chaudhri and Wang, 2007. Communicating Corporate Social Responsibility on the Internet A Case Study of the Top 100 Information Technology Companies in India, Management Communication Quarterly, 21(2): 232-247.
Chahoud, Tatjana (2005): Internationale Instrumente zur Förderung von Corporate Social Responsibility (CSR), Bonn: Deutsches Institut für Entwicklungspolitik (Analysen und Stellungnahmen 2/2005)
Hanke, T. and W. Stark, 2009. Strategy Development: virtue‟, Journal of Indian Management, pp: 92-98. Conceptual Framework on Corporate SocialResponsibility. Journal of Business Ethics, 85: 507-516.
Hertz, Noreena 2012, “Gradual demise of Gucci capitalism to be followed by responsible capitalism”, The Economic Times, 23rd January 2012. Lee E. Lather, A.S., 2007. „The case of multinational corporations: Their Corporate Social Responsibility in India and back home‟, Journal of Management & IT, 5(3): 48-64.
Palazzo and Scherer, Corporate Legitimacy as Deliberation. A Communicative Framework, Journal of Business Ethics, 66 (1), pp.71–88 (2006).
Paul Hill, R. and T. Ainscough, T. Shank and D. Manullang, 2007. Corporate Social Responsibility and Socially Responsible Investing: A Global Perspective, Journal of Business Ethics, 70: 165-174.
Sachs, S. and E.R. Hli and V. Mittnacht, 2005. Strategy A CSR framework due to multiculturalism: the Swiss Re case, Corporate Governance, 5(3): 52-60.
Saeed, 2010. Corporate Social Performance of Indian Responsibility: An integrative framework grounded FMCG Companies, Issues in Social and in theory and practice‟, Journal of Business Ethics, Environmental Accounting, 3: 2. pp: 71-89.
Simons, J., 2008. „CSR and management: Ethics and „Corporate Environmentalism: Antecedents and morality in human resource management‟, Journal of Influence of Industry Type‟, Journal of Marketing, 67: Social Responsibility, 4, No. ½, pp (8-23), Retrieved 106- 122. 2008 From Emerald database.
Sharma and Kiran, 2012. A passion of large organizations or a commitment to the society, African journal of business management.
Simons, J., 2008. „CSR and management: Ethics and morality in human resource management‟, Journal of Social Responsibility, 4, No. ½, pp (8-23), Retrieved 106-122. 2008 From Emerald database.
Scherer and Palazzo, Toward a Political Conception of Corporate Responsibility. Business and Society Seen from a Habermasian Perspective, Academy of Management Review, 32, pp. 1096–120 (2007).
Sharma, Nishi. (2011), “CSR practices and CSR reporting in Indian banking sector”, International Journal of Advanced Economic and Business Management, Vol.1 (2), pp. 58-66.
www.indiaresource.org
www.unglobalcompact.org.
www.doingbusiness.org.
www.karmayog.org.
www.enwikipedia.org
www.indianet.nl

Back

International Journal of Transformations in Business Management

Abstract