Vol: 6, Issue: 2 2016

Page: 30-37

Sports Promotion in India

Radhika Kapur

Received Date: 2016-03-16

Accepted Date: 2016-04-01

Published Date: 2016-04-23

Sports have acquired remarkable recognition and esteem all over the world and this strong trend is expected to continue in the future too. The secret of the success of the sports is combined with the organized attempts of various agencies and organizations that are involved in the promotion of sports, development of infrastructure from the grassroots level and rigorous training. As compared to the other countries of the world such as China, Japan South Korea, there have been some limitations in India's performance over the years despite having various sports programs. In this research paper, the researcher has made an attempt to highlight some of the important factors regarding sports promotion in India; these are information on the sports authority of India, promotion and development of sports – responsibilities of state Governments and Union Government, administrative control bodies within the Department of Sports, infrastructure used in sports, optimal model for sports in India and problems faced in sports. The main problems that India is facing regarding the development of sports is there is lack of sports culture within the country; there have been formulation of agencies, organizations and societies that are attempting to focus into the endorsement of sports and meeting every requirement and providing solutions to the problems.

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