Vol: 1, Issue: 4 2011

Page: 13-23

Retail Market in India

K. Maheshwar Reddy

Received Date: 2011-08-13

Accepted Date: 2011-09-14

Published Date: 2011-10-15

The objective here is to ensure a regular supply of real estate by ensuring transparency in dealings. It canbe done by ensuring proper rent laws by linking rents to market value, making zoning laws more flexible and ensuring that usage norms take into account both demand and supply without affecting balance both in rural and urban areas and finally ensuring strict and fair enforcement of all the laws. It is clear that consumers have changed and they are looking for something different. Understanding their evolving needs, aspirations and lifestyles is the underlying key to success for any retailer. The primary emphasis should be on access, experience and service and the secondary emphasis on product and price. There should be an effort to improve service by having better trained sales staff, better availability of products, and minor but important conveniences, e.g. delivery of goods either to the car or even home, collaborative advertising and promotion can then round off this effort

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