International Journal of Transformations in Business Management

(By Aryavart International University, India)

International Peer Reviewed (Refereed), Open Access Research Journal

E-ISSN : 2231-6868 | P-ISSN : 2454-468X

SJIF 2020: 6.336 |SJIF 2021 : 6.109 | ICV 2020=66.47

+91 9555269393   info@ijtbm.com


Abstract

Vol: 3, Issue: 2 2013

Page: 1-5

Study of Customer Relationship Management in Insurance Sector in India

Suryawanshi Vaishali Kerbarao

Received Date: 2013-02-02

Accepted Date: 2013-03-01

Published Date: 2013-04-02

Collaborative CRM The collaborative interfaces (e-mail, conferencing, char, real-time applications) that facilitate the interaction between a company and its customers, as well as within the business itself when dealing with customer information (e.g. customer service to sales, sales to marketing).

Back Download PDF

References

  • Anand, M., Indian Insurance Industry: Channelizing Growth, Insurance Chronicle, Dec. 2002, pp66-67.
  • Ayyar, V. Sesha, Insurance Origin and Development, Insurance Chronicle, Feb.2003, 21-24.
  • Ayyar, V.Sesha, Life Insurance In India- Opportunities, Challenges, And Pitfalls, Insurance Chronicle, Dec.2002, pp57-61.
  • Goyal, Kamesh, But What About The Users, Business India, Jan.11-24, 1999, pp134-135.
  • Gupta Vivek, “Insurance Industry: An Indian Perspective”, Insurance Chronicle, August 2004, pp 36-41
  • Singh, M.K. “Insurance companies Management”, Discovery Publication house. (1999)
  • Kotler, Philip. “Marketing Management”, Tata McGraw Hill. (2002).
  • Bhattacharya, A. “Modern Management Series in B.S.M”, Discovery Publication House. (1990)
  • Lovelock, Christopher. “Service Marketing”, Pearson publication. 4th edition (2002)
  • Saxena, Rajan. “Marketing Management”. (2002)
  • Ghosh, D.N. “Management of Relationship”, Discovery Publication. (2002)
  • Ziethaml, A. Valarie, Bitner Jo Mary. “Services Marketing”, McGraw Hill, 3rd edition (2002)
  • Chaturvedi, Mukesh Direct marketing”, Excel Publication (2002)
  • Singh, Shelly “Customer Relationship Management” (2002)
  • Khan, M.Y. “Management of Financial Services”, Tata McGraw Hill. (2001)
  • Kothari, C R, Research Methodology, Wiley Eastern Ltd., 1992.

IJTBM
Typically replies within an hour

IJTBM
Hi there 👋

How can I help you?
×
Chat with Us