Vol: 12, Issue: 1 2022

Page: 156-175

The Financial Performance of the General Cement Company in Light of Viral Marketing an Exploratory Study of the Opinions for a Sample from its Leaders

Namariq Lateef Fenjan Al-Furaiji

Received Date: 2022-01-20

Accepted Date: 2022-02-05

Published Date: 2022-03-06

http://doi.org/10.37648/ijtbm.v12i01.009

The research aims to examine the correlation and the impact of Viral Marketing on Financial Performance in General Cement Company , Starting from the importance of research in public organizations and the importance of these organizations to the community, it is rely descriptive analytical methods in achievement of this research, the research involved board of directors, Data has collected from (84) respondents, represent the respondent society exclusively and comprehensively, it involved the general directors, assistant general directors and heads of department and directors of stations and their assistants, The research relied programs (Excel 2010, Spss V.28), moreover, some of descriptive statistics methods to test research's Hypotheses (Mean , St .D, Correlation and Regression), The researcher is attain to the existence of relationship and impact of Viral Marketing in Financial Performance, the research included four axes first went to the methodology and second to theoretical frame and the third to view and analyze the results and test hypotheses while the fourth was devoted to the conclusions and recommendations.

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